Harold L. Maurer
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Germany age 6.

Harold is the bemused child, second male

from the left, without kitten, looking askance.
Brother, Alan, is left with Capt. P. O. Brown's great kids.

Kitten is Moonshine who never knew where he lived.

 

Harold L. Maurer grew up in the US and Germany, member of a military family. He graduated from St. Cloud State University with a Bachelor's Degree in English and taught Junior and Senior High School for a few short and dedicated years.

 

Harold joined The Trane Company (air conditioning) for his first corporate position--field recruiter. Awarded a double promotion after 6 months, he was immediately tapped to design, write, and publish the full-color monthly magazine for the company and develop a number of sales and marketing programs. Within four years, he was marketing communications lead for Trane's Transport Division.

 

Today, Harold offers more than 20 years experience on both the client and consulting side of business strategy, design, and implementation. From Director of Marketing Communications and Operations for Onan, manufacturer of generators and switchgear, to Director of Communications for Rubbermaid Commercial Products, Harold has developed and implemented hundreds of successful marketing and sales plans while also leading distributor, rep, and customer-relations groups in every position he held.

 

Harold entered the consulting field in 1994 leveraging his considerable corporate experience to deliver major strategic and tactical business plans and successful sales and marketing plans for a variety of well-known corporations. These include:  3M, Lexmark, IBM, Shell Oil, McDonald’s, Boise-Cascade, Southern California Edison, OAG, among others. Harold has also developed strategic and tactical plans for Visa Debit Card, Morton’s of Chicago and First Union/Wachovia Banks.

 

More recently he led a two-year branding and communications initiative for Southern California Edison to develop customer loyalty and satisfaction initiatives in response to the Southern California energy crisis. The results of the efforts he led speak for themselves. Within three months, customer energy savings from the programs Harold designed with SCE saved enough energy to eliminate blackouts and brownouts for SCE's customers.

 

Following that project, Harold helped found a consulting firm, Apexx Group, where he developed a number of key sales and marketing initiatives for over 20 clients.

 

Harold lives in Alexandria, Virginia, enjoys reading, plays chess, and was recently married to Lynn Mocarski, a Northern Virginia artist whose work can be seen at the Washington National Cathedral. He is also an internationally recognized figure in the preservation and performance of Appalachian old time music.

© Copyright 2006 Harold L. Maurer

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