3511 Martha Custis Drive, Alexandria VA 22302
703-578-3880 (H) 571-232-8913 (C)
mailto:harold@maurers.us

 

Innovative Marketing & Communications Strategist and Leader Relationship Marketing - B2B Marketing and Sales - E-Commerce - Integrated Direct Marketing - Business to Business Solutions - Integrated Account Management - Integrated Marketing Communications - Sales and Marketing Strategic Planning - Advertising and Communications A marketing, sales, and communications strategic and tactical knowledge leader specializing in 1-to-1 marketing, situation analyses, solutions identification, problem solving, program design, implementation, and measurement to increase total revenues while simultaneously reducing overall costs. Highly experienced with proven results leading client-side and agency-side programs to deliver exceptional, measured financial performance. Highly adept traditional, direct, interactive, and technology marketing executive.

 

Marketing Expertise:

 

Corporate Branding - Online and Offline Direct Marketing & Communications - CRM Strategic Planning - Industrial Marketing - B2B Sales and Marketing Automation - Product and Program Launches – Financial Measurement - Marketing Management

 

Professional History:

 

ACCOUNT DIRECTOR - MARKETING GENERAL, INC. 2005 to Present

Provide direct marketing services for major national association clients:

• The Society for Human Resource Management. Strategic and tactical planning and implementation for this 240,000 member association serving the Human Resource Profession. 25 DM programs per year in membership development and retention. Total revenue and performance responsibility. Account includes meetings, direct mail, budget, international membership development. 15% growth in 2005; surpassed objective by over 5% for the year
• Institute for Supply Management. Tempe-Arizona-based association serving the purchasing and procurement community. Lead for strategic planning, tactical planning and implementation. Full revenue responsibility for membership development and member retention programs. Currently running 20-25% ahead of planned results
• American Academy of Cosmetic Surgery. Lead director for web-based membership acquisition program. Full revenue and implementation responsibility.
• Newsweek Education Program. Lead custom direct marketing for this Newsweek-in-the-classroom program

 

MARKETING PROJECT CONSULTANT - Alexandria VA 2003 to 2005

Numerous projects in Metro DC area including:

• American Chamber of Commerce Executives. Developed marketing materials, meeting support, and e-mail/web communications programs for this international association. National convention speaker support, meeting content, and PR planning. Provided on-site support for national meeting in Orlando
• Environmental Protection Agency. Planning and presentation lead for national consumer campaign on radioactive waste. For HCDI--federal contracting firm
• Health and Human Services Agency. Developed and presented call-center plan for measuring overall satisfaction with Center for Medicaid and Medicare Services (CMS). Included center assimilation, call hierarchy, and scripting architecture. Project lead for HCDI 

 

VICE PRESIDENT - APEXX GROUP, LLC, Milwaukee WI 2002 to 2003

Sales, Marketing, and Communications Company Strategic consultant in a small practice headquartered in Milwaukee, Wisconsin. Working with the practice leader, this position established the infrastructure for this small startup. Projects to date have included:

• CRM execution for a Colorado-based international office-products distributor and a national distributor/fabricator of building supplies Go-to-market and channel strategies for an international commercial paint company, a major federal electronics distributor, a financial services and software provider Branding, web site and collateral for sewing machine cabinetry manufacturer Customer buying behavior analysis and market improvement recommendations for a national rubber stamp company Value proposition, collateral and web architecture for McDonald’s corporate help-desk service provider
• Venture capital and product introduction for the world’s first safe consumer lawn mower replacement blade

 

INTEGRATED MARKETING ACCOUNT DIRECTOR - FRANKEL/PUBLICIS, Chicago 2000 to 2002

• Relationship Marketing & Promotions Firm, Unit of Publicis International Delivered integrated marketing design and communications programs with complete strategic, tactical and P&L responsibility. 
• Delivered traditional and web-based Southern California Edison Electric IDM programs during the 2001 energy crisis, and throughout 2002- increased billings from start to $4 million. Exceeded contribution plan Introduced CRM to Morton’s steak houses for 2 year anticipated revenue gains of over $10 million Planned 2002 catalog, website, direct marketing and matrix testing of all Visa bank marketing programs
• Won performance-measurement-based DMA Echo awards for Morton’s, Southern California , and Visa

 

VICE PRESIDENT, BUSINESS DEVELOPMENT - INHOUSE INC., Minneapolis MN 1999 to 2000

Full Service Relationship Marketing and Communications Agency Created new business, marketing, sales, and CRM programs through proprietary interactive internet tools, mass-customized turnkey services, on-demand creative, and mass-customization of print and e-collateral.

• Established McDonald's intranet portal providing instant, mass-customized training materials to all restaurants Delivered IDM proposals to 3M, Super Valu Foods, Merrill-May, International Dairy Queen, and Signal Financial Corporation Repositioned all marketing and sales efforts to provide comprehensive, leading-edge marketing services
• Re-profiled clients' acquisition and retention behavior resulting in more effective sales and targeting efforts

 

DIRECTOR, CUSTOMER COMMUNICATIONS ARCHITECTURE - HUNTER BUSINESS GROUP, Milwaukee WI 1997 to 1999

Strategic Integrated, 1-to-1, and Relationship Marketing Consulting Firm Designed and implemented integrated sales and marketing plans to achieve business-to-business revenue goals. Led marketing communications production group

• Segmented Deluxe Check product line to actual customer product needs; launched integrated sales pilot Established Boise Cascade Office Products integrated account management pilot Realigned Shell Oil, 3M and Lexmark's internal communications processes to leverage accountability
• Designed 30-plus programs for Sprint Small Business, IBM, Rockwell, Bell Canada , Yellow Freight

 

HAROLD L. MAURER, CONSULTANT, Greensboro NC / Minneapolis MN 1994-1996

Strategic and Tactical Marketing, HR, and Sales Programs Provided planning, recruiting, program design, and implementation for major clients in New York, North Carolina and Minnesota. Businesses included IT personnel, waste management products, medical waste services, and products.

• Designed sales, marketing and product introductions for OES, a New York-based medical waste company acting as Director of Marketing
• Produced and wrote 13-week PBS series “Computers are Fun” for IBM OS/2 Developers group

 

DIRECTOR, MARKETING COMMUNICATIONS & OPERATIONS - PLASTIC OMNIUM/ZARN, Reidsville NC 1992-1993

Manufacturer and Supplier of Municipal Waste Services to Major North American Cities

 

Directed all corporate communications, advertising, public relations, trade shows, promotions, municipal bid proposals, sales administration, office administration, and customer service. Managed two product lines, medical waste containers and Sears' full line of consumer refuse containers.

• Realigned the corporate brand to reflect environment and conservation
• Established first direct-to-customer service organization

 

MANAGER, MARKETING COMMUNICATIONS - RUBBERMAID INCORPORATED, Winchester VA 1986-1992

Fortune 500 Manufacturer for Food Service, Sanitary Maintenance, Industrial and Agricultural Products

 

Directed three departments: Sales Promotions, Marketing Services, and Customer Creative Services.

• Controlled $14 million communications budget, 500K operating budget.
• Supported Rubbermaid’s 1-new-product-a-day introduction plans’365 new products in 1992 Introduced 1st-ever database publishing system to support 7,000 distributors with custom, instant flyers Increased overall impressions to market by 110% while reducing costs by 75%
• Supported full efforts for all SBUs in Europe, Asia, England, Mexico, and Central America

 

Education:

St. Cloud State University, BS English; Scholarship recipient

 

Computer Skills:

Intel-Based &, Macintosh--MS Office, MS Project, Access, Visio, ACT!, Adobe PageMaker, Adobe Photoshop, Corel Draw, Adobe Illustrator. Highly computer proficient

 

Training Programs:

AMA, 7 Marketing Courses 1986-2000 - Performance Management, 1988 and 2001 - World Trade Institute, New York: International Marketing Communications 1991 - Principles of Financial Analysis 1992 - Effective Customer Service 1994 - First Things First--Covey Time Management Training 1997 - DMA: Business-to-Business Direct Marketing, 1997 - COFAL: Workplan Process and Client Engagement, 1998 - Pragmatic Marketing--Product Marketing in High Tech, 1999 - Managing Interpersonal Relationships, 2001 Professional Affiliations and Honors:

 

Keynote Presentation, BMA International Conference, June 1998 - Feature Articles various B2B publications, 1998-2003 - DMA judge, 2001 - Board of Directors, University of Wisconsin Folklife Center, 1997-1999 - Board of Directors, Milwaukee Mandolin Society, 1997 - Board of Directors, Baker Home for Handicapped, 1988 - Governor’s Task Force on Education, 1988 - Ad Club of Washington DC, 1987 to 1993